Few marketing tactics are able to deliver value as quickly or easily as a piece of visual content. When it comes to taking photos, often times, you don’t need fancy equipment. All you need is some basic photography skills and inspiration for your subjects. Follow these six basic steps to up your photography on social media.
Lighting. Lighting is a key factor in creating a successful image. Lighting determines not only brightness and darkness, but also tone, mood, and atmosphere. Typically, outdoor lighting is best to create an even, well-lit image.
Find Symmetry. Symmetry (also known as formal balance) is achieved when both sides of the image hold equal weight. If you have the opportunity to capture symmetry in an image, you should definitely do so, as it creates a very visually appealing image.
Crop Instead of Zoom. Instead of zooming, get closer to your subject. If that’s not possible, crop the image to your liking while you’re editing.
Create Balance. The rule of thirds is one of the most useful composition techniques in photography. It’s an important concept to learn as it can be used in all types of photography to produce images which are more engaging and better balanced. The rule of thirds involves mentally dividing up your image using two horizontal lines and two vertical lines, as shown below. You then position the important elements in your scene along those lines, or at the points where they meet.
Find your style. Set yourself apart from others by picking a unique visual style or adding personal details to your social posts. This can be a unique color palette, style of photography, or even an individual detail.
Keep it simple. Overall, social media is meant to be a place where you can have fun and try new things. Be authentic and show viewers who you are and what you’re all about.
A few of our favorite photos using the techniques above: